Hello! We are wob.

A well-connected team of strategists, designers, tech nerds, and consultants who love building seamless experiences from individual parts. For over 50 years.

Das Bild zeigt eine Gruppe Menschen, die zusammen auf einer Tanzfläche feiern. Die Stimmung ist ausgelassen. Glitzernde Girlanden hängen von der Decke. | © wob AG

The picture shows the bright reception hall of wob AG from the inside with a view of the reception desk. A yellow reception desk can be seen in the centre, behind which a person is sitting at a computer. On the far right of the picture, the building entrance can be recognised as a glass door. On the left is an open staircase with parts of the word Inspiration in yellow letters on the side walls. | © wob AG

Innovation and transformation. Since 1973

A lot has changed over the last 50 years. Our recipe for success has remained the same: always keeping up with the times, testing trends, integrating new technologies and prioritising results over hype.

1973:

Direct marketing by post

Personalised mailings instead of a scattergun approach. Long before the first click, it was about reaching people in a targeted way – the solid, analogue foundation of today's customer journey.

1984:

Desktop Publishing

The Mac brings the drawing board to the screen. A revolution in design and our first digital tool to make B2B brands faster and more tangible.

1994:

The first click

AT&T launches the first banner ad. One-way communication turns into sudden interactions and measurable clicks. A completely new, exciting piece of the marketing puzzle.

1998:

The age of search

Search engines restructure the web. It's no longer just about broadcasting, but about being found when the customer has a problem. B2B communication turns into a solution provider.

2007:

Mobile & Always On

With the smartphone, B2B decision-makers are suddenly reachable everywhere and all the time. For us, this means: The architecture must now be fluid and work seamlessly on every device.

2014:

Marketing Automation

Silos are breaking down. Data allows us for the first time to connect marketing and sales technically and orchestrate a seamless, intelligent journey from many loose touchpoints.

2018:

Digital events

Long before the pandemic, we had already digitised live communication, for example for Adobe. Not just simple streams, but genuine experiences that were 100% tailored to the target audience.

Today:

Pragmatic AI

Algorithms and Generative AI are massively accelerating our craft. For us, it's no reason to panic, but simply the next brilliant tool in the box to build the big picture even smarter.

Our global foundation: BBN – The World’s B2B Agency.

We think holistically – and across borders, too. As part of BBN, the world's strongest partnership of B2B agencies, we can access the expertise of 1,250 specialists from 28 countries at any time. This is how we scale your blueprint internationally, without losing the clarity and personal support from your favourite contact along the way.

Partners & Friends.