Services.

Impact is created when everything works together. As Experience Architects, we connect three worlds that still run side-by-side in many companies:

  • Creativity that reaches people.
  • Technology that enables personalised customer experiences
  • Data that makes impact visible and decisions robust.

What does that mean specifically? – A selection of our services.

Marketing consulting.

Too many touchpoints, too many options, not enough oversight? We create clarity, prioritise, and develop a blueprint aligned with your business goals.

  • Marketing strategy and marketing organisation
  • Brand and customer experience planning
  • Innovation management

Digital platforms and service design.

Whether it's a content hub, lead engine, service platform, or career portal – we develop digital solutions that intelligently connect brand, user needs, and systems.

  • UX conception, optimisation, and technical development
  • Content, SEO, and architecture concepts
  • Interfaces to CRM, Marketing Automation, and other systems
  • Implementation as an end-to-end project or in collaboration with your partners

Campaigns and programmes.

We develop campaigns and always-on programmes that turn attention into measurable results.

  • Awareness and lead generation campaigns
  • Account-based marketing concepts
  • Always-on programmes
  • Analysis, reporting, and conversion optimisation

Creative concepts.

We develop core creative ideas that differentiate brands and carry across channels – as the roof that holds the big picture together.

  • Creative concepts and storytelling frameworks
  • Dynamic branding, messaging, visualisations, and playbooks
  • Master assets and templates for platforms, campaigns, and sales
  • Content, moving image, trade show concepts, and immersive formats

Artificial Intelligence. Less hype. More utility.

AI is only valuable if it solves a real problem. Together, we'll find out where it creates concrete added value for you.

  • Identification of meaningful use cases
  • Enablement for teams
  • Personalised user experiences
  • Smarter processes and workflows
  • Integration into existing systems and structures

Ready for your challenges?

Whether it's strategy, platform, campaign, data setup, or AI initiative: We help you turn complexity into a high-impact system.

The picture shows a portrait of Matthias Specht. He is wearing a dark-coloured shirt and smiling slightly at the camera. The background is dark. | © wob AG

Matthias Specht

Co-Chief Executive Officer

+49 6204 970-273 newbusiness@wob.ag