B2B agency.
wob – Your partner for B2B marketing with a lasting impact.
As an owner-managed B2B agency, we have been helping to shape the landscape of B2B communication for over 50 years. Our deep-rooted understanding of products that require explanation and complex market structures is therefore part of our DNA.
We combine strategy, technology and creativity to develop innovative concepts that drive your business forward. Our focus is on people: we create B2B communication that touches and moves, to build lasting relationships and strengthen customer loyalty. We are wob – The Experience Architects.
Experience Architecture: Services for your B2B marketing.
Whether it’s the entire customer experience or a major integrated campaign, our strategy and storytelling services help global players and emerging B2B brands reach their audience. We believe in the power of exceptional digital experiences that strengthen B2B brands – in every interaction throughout the customer journey.
Full Thinking rather than Full Service.
Making sure every step counts.
There are full-service agencies for B2B – and then there’s us. As a strategic partner for B2B marketing, we keep the bigger picture in mind in everything we do, ensuring that every service we provide generates measurable value for you – from individual components to complete packages.
By combining data, technology and creative storytelling, we create platforms and campaigns that grab attention and leave a lasting impact. We call it Full Thinking. You can simply call it good work.
Fakten & Zahlen.
Our B2B agency in figures.
100 Experience Architects at our offices in Viernheim and Stuttgart – and hundreds of experienced B2B experts across our global network.
Complex markets, products that require explanation, and the often challenging partnership between marketing and sales have been our key focus areas from day one.
We understand technology, innovation and connectivity – and what they mean for people. For three decades, we have been driving technological and cultural change for our clients.
Across borders and beyond the horizon.
Our international B2B agency partnership, BBN.
wob is a founding member and co-owner of the global agency partnership BBN The world's B2B Agency. With standardised processes and tools across 30 target markets around the globe, you can seamlessly take your communications beyond your immediate horizons and out into the world.
Project enquiry?
Let’s discuss how we can work together to take your B2B marketing to the next level.
Get to know us:
wob – The Experience Architects.
Creating Impactful Experiences with Data, Tech and Creativity.
We believe in the power of exceptional digital experiences that strengthen B2B brands – in every interaction along the customer journey. By combining data, technology and creative storytelling, we create platforms and campaigns that capture attention and leave a lasting impact.
Furthermore, it is our mission to bring clarity to a B2B marketing landscape characterised by complexity. Our commitment remains constant: to help you achieve your business and sales objectives.
Lasting knowledge advantages.
We believe that well-thought-out B2B marketing is a key factor in business success. Using a ‘full-thinking’ approach, we examine challenges both comprehensively and strategically, generating valuable insights and lasting benefits that extend beyond the scope of the project.
A true partnership.
Our pragmatic, hands-on approach enables us to respond quickly and effectively to your needs and to break new ground in B2B marketing together with you.
B2B Marketing Insights.
What drives us as a B2B agency and creates added value for our clients.
wob is a Databricks Partner: What's in it for you.
From Trend to Transformation – Why B2B Marketing Needs Decision Architectures Now.
The Great Waste: Creativity as Problem‑Solver
Why Radical Transparency is Your Strongest Marketing Currency.
Change Without Arbitrary Decisions: The Brand as a Strategic Anchor.
AI Hype Meets Reality: Why Human Experience Is the Real Game-Changer.
wob wins Silver at the 2025 BoB Award with MANN+HUMMEL.
Freudenberg Website Relaunch: wob designs a bold new visual identity.
MARK/ORG: How Brand and Demand Work Hand in Hand.
wob wins DPOK 2025 with MANN+HUMMEL.
Global AI Hub: wob teams up with BBN to launch the BBN AI Studio
New Requirements for Corporate Websites in 2025: Why Acting Early Pays Off.
wob and CARLISLE® win the FOX AWARD Silver.
A Golden Bee for wob and MANN+HUMMEL
Empathy Meets Efficiency: The Core Value of Human-Centred B2B Communication.
Annual Multimedia Award for MANN+HUMMEL and wob.
The Perceived Barrier: Why Cultural Factors Determine the Success of Gen-AI in Marketing.
B2B World Fest 2024: Where Innovation Leaders Meet.
BBN Academy 2024: When B2B Pros Share Their Knowledge.
B2B Marketing in Transition: Data is Silver, Creativity is Gold.
Innovation scouting in B2B marketing for unforgettable customer experiences.
Innovation boom: Why B2B marketing should now focus on architectures instead of measures.
The new wob: Creating impactful experiences with data, tech, and creativity.
wob is a member of the BVDW.
German Brand Award 2024 for Uhlmann & wob.
MARK/ORG 9: AI in Harmony – Speed & Authenticity.
Google AI Overviews: What the future of AI-powered search means for SEO
Live on stage at TIK 2024.
Sharing is caring: Creating shareable B2B content to enhance audience engagement.
AI paradigm shift: B2B must prepare for this disruption now.
The new business year 2024 is off to a promising start.
Green light for the EU AI Act: What B2B companies need to know now.
wob becomes a Pimcore Gold Partner.
New Client for the Agency.
Video AI Sora: A Revolution – also for B2B Marketing?
Data-Driven Storytelling in B2B: How to tell stories with data.
wob supports the GWA initiative #MiteinanderFürDemokratie.
Recommended Reading: Prompting in B2B & where you might hit limits with AI tools.
New client and exciting projects for the agency.
New partner in the BBN network.
